Australian premiere of the Passat R36 at Brisbane International Motor
Show 2008
27 April 2008 · posted by Staff
Passat R36 The sportiest Passat of all time
The Passat R36 will be launched on the market as both a Sedan and a
Wagon
In an Australian premiere Volkswagen is presenting the new Passat R36 at
the 2008
Brisbane International Motor Show. A 220 kW / 300 hp 3.6 litre six
cylinder direct
injection petrol engine will propel the most powerful Passat of all
time. As part of the standard equipment the power transmission is
managed by a direct shift gearbox (DSG) and
permanent four-wheel drive (4MOTION). The top speed of the sedan is an
electronically regulated 250 km/h. In terms of speed, the Passat R36
outstrips every other Volkswagen in accelerating from 0 to 100 km/h: the
Sedan reaches the 100 km/h mark in 5.6 seconds (5.8 seconds for the
Wagon).
The new Passat R36 was created by Volkswagen Individual, the
specialist team for very fast and/or special models. Following the Golf
R32 and the Touareg R50, the Passat R36 will be the third series version
to be debuting under the “R” sports label. The “R32” label already
represents a top-selling model; the first Golf R32 (177 kW / 241 hp)
based on the fourth Golf generation and introduced in the first quarter
of 2004, took off better than expected in every way; 14,000 cars were
sold globally. On the foundation of this success the idea arose to
develop a whole series of “R” models in the future. In 2006 the second
generation Golf R32, 184 kW / 250 hp, was introduced. This was also a
terrific seller and continues to sell well today.
Visually, with a whole range of specific features the new Passat R36
shows that it is the most dynamic model of the globally successful
series. Special features of the front section: an “R”-specific bumper
and a radiator grille in matte chrome finish. Other “R” exclusives are
the dual fins of the upper radiator grille designed in an aluminium look
and the radiator air inlets in a slatted look.
The rear of the Passat R36 Sedan features a newly designed spoiler on
the luggage
compartment lid; in the case of the Passat R36 Wagon a new roof edge
spoiler provides additional downward force to the rear axle. Identical
for both body versions, chrome dual exhaust pipes. From the side it is,
among other things, the recently designed 18-inch “Omanyt” alloy wheels
and colour coded wheel arch extensions that were specially developed for
the Passat R36.
A partial overview of the R36 exterior details: – Chrome radiator
grille highlights – Front and rear bumpers in “R” sports design – body
side lower sill extension – wheel arch extensions – rear boot lid or
roof spoiler – dual chrome exhaust tailpipes – R36 badges on front and
rear – darkened rear tail light clusters – bi-xenon headlights – 18-inch
“Omanyt” alloy wheels with 235/40 R18 tyres
Similar to the Golf R32, Volkswagen Individual designed the interior
equipment
especially for the Passat R36. The instruments and middle console are
finished in a
dark brushed aluminium décor. The leather steering wheel in “R” design
is especially slip-proof; it features an R36 logo in the lower spokes
and gear shift paddles as standard. In addition, as standard equipment ,
the Passat R36 will be delivered with a sport seating system together
with electric 12-way adjustment and electro-pneumatic side bolsters, R36
door sill trims, new instrument lights (white illumination) and an
automatic transmission selector lever in aluminium look.
A partial overview of the R36 interior details: – 8 channel 250W
amplifier with 10 speakers – Dark brushed aluminium inserts in dashboard
and centre console – Aluminium accelerator and brake pedals with “R”
flags – Aluminium door fill inlays with R36 emblem in the front – Sports
leather steering wheel with aluminium inserts and “R36” emblem and gear
shift paddles – San Remo micro fibre / Vienna leather combination
upholstery
Volkswagen launches 60 year anniversary campaign
19 December 2008 · posted by Staff
Volkswagen Media Services, Wolfsburg, 19 December 2008
“We’ve seen a lot together and we’ve great plans for the future.”
This is Volkswagen’s claim for a double jubilee next year: the 60th
anniversary of the Federal Republic of Germany and the handing over of
the Volkswagen factory by the British Military Government.
“The Beetle, Bulli or the new Golf – Volkswagen stands for the
democratization of mobility. No other brand has set its stamp on the
history of the country in this way,” Jochen Sengpiehl, Head of Marketing
at Volkswagen, commented.
The brand campaign in Germany gets underway on December 20 with TV
spots, followed a little later by print ads which will function as an
umbrella for product and brand themes throughout 2009.
An emotional look back links key national events such as the
Wirtschaftswunder or German reunification with highlights from
Volkswagen’s product history.
The spotlight not only shines on Volkswagen’s classic models, but
also on present and future models such as the “New Small Family”,
because Volkswagen also symbolizes the future capability of Germany as
an industrial location.
“We are setting the standard in the development of affordable,
environmentally friendly vehicles and technologies. Our young model
range gives our customers the right choice of models at the right time.
The success of our company is based on a strong brand and the Volkswagen
values which also symbolize Germany’s strengths: valuable, innovative,
responsible,” Sengpiehl added.
One special feature of the campaign is that all customers and fans
are being asked to tell their own personal Volkswagen story. This story
can take the form of texts, photos or video clips sent to
www.volkswagen-60-jahre.de, a website specially set up for the campaign.
Volkswagen is also contacting its brand friends through Internet
communities such as “YouTube” or “MySpace”, thus breaking new and
innovative ground in online marketing. “We want to contact people via an
online community platform and to thank the brand’s customers and fans
for making “60 years of value” possible” Ralf Maltzen, Head
CRM and Internet Marketing at Volkswagen,
explained.
The communication agency DDB Berlin is
responsible for the creative side of the campaign, cooperating with
Tribal DDB Hamburg for online activities.
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